GOOGLE ADWORDS
What is Google Adwords?
Google AdWords is a digital advertising platform that allows you to display ads on the first page of Google. Your ads will only appear if a user uses a particular keyword chosen by you, in their search term. The best part is you only have to pay if they click on your ad. This advertising method delivers high quality leads straight to your website, maximising the potential in a conversion.
Black & White Digital can determine the effectiveness of your advertising campaign by analysing how many people have been shown your ads and how many people have clicked through or called your business. Unlike generic advertising methods this gives you the hard facts on how much ROI your are getting.
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PPC Marketing Services
Our Google Adword services include:
Account setup
Keyword research and segmentation
Optimise account for maximum ROI
Track calls, sales and leads
Detailed monthly reports
Personalised expert service
Why You Need a Google Adwords Specialist
Managing your own Google AdWords account can be hard if you don’t know what your doing. The amount of time and expense in learning how to manage a successful campaign can take years.
“Black & White Digital can research the best keywords to use for your campaigns. We can also write high converting ads that will produce results.”
Having a Google Adwords manager is the key to staying ahead of your competitors, limiting ad spend wastage and continually optimising your account to achieve more leads and sales each month.
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Some common terms used within the digital advertising world include,
PPC
PPC stands for “pay-per-click” and is essentially the same as CPC or “cost-per-click”. Google enables you to set a budget and only pay when a person clicks on your advertisement. You can also “pay-per-impression” or PPI – for example, you only pay every thousand times your advertising appears in the Search Engine Results Page or SERP. PPC advertising bid amount is the amount of money an advertiser is willing to pay each time someone clicks their AdWords advertising.
Ad Rank
Pay per click advertising focuses on a variety of factors to determine if your advertising shows and where it shows on the SERP – also known as ad rank. This is based on your PPC bid amount, the level of competition for your keywords and your quality score. PPC marketing relies on the savvy use of all three elements to effectively market your business and website through Google AdWords.
Quality Score
Your quality score is based on the relevance and usefulness of your advertising to the searcher. This means your advertising needs to link the best possible page on your website, rather than just your homepage.
Keywords
When you approach PPC marketing, you must choose appropriate keywords to ensure the best results. Your chosen keywords will trigger your advertising when they are used in a search engine. Your AdWords specialist can determine the best choice of keywords and bids to give you the most exposure and ROI. They will know best how to group specific keywords together for the best result, rather than clumping all your keywords together in one advertising effort.
